MarketerView » Sports http://www.marketerview.com A View From World Of Internet Marketing Mon, 07 Dec 2009 20:16:22 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Boston Bruins Win With Integrated Marketing Campaign http://www.marketerview.com/2009/04/24/boston-bruins-win-with-integrated-marketing-campaign/ http://www.marketerview.com/2009/04/24/boston-bruins-win-with-integrated-marketing-campaign/#comments Fri, 24 Apr 2009 16:11:14 +0000 Paul http://www.marketerview.com/?p=3 The Boston Bruins and their agency, Massachusetts-based Mullen, nailed their integrated marketing campaign, by tying in legitimately funny TV ads with a web-based dashboard.  Perhaps most-notably, they filmed a web-only spot to coincide with the club’s playoff series win over the Montreal Canadiens:

Credit Mullen and the Bruins for using humor and sports in a way that most other clubs won’t. Perhaps, I’m just a sucker for a bear doing The Robot.

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