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Kevin Gibbons of Econsultancy weighs in with a good post about overdoing the technical side of SEO copy writing, reminding marketers that ultimately, SEO copy is meant for human eyes, not the spiders of the search engine.

I am often amazed at how many people forget the real purpose of SEO. The motive is not to get to the top of the search engine results pages, not really. That is like saying the purpose of cooking is to heat meat, rather than eat it.

The idea is to gain greater visibility and traffic. That means all content on a page must be interesting to people. People, not search engines.

It’s a great point. Attempts at keyword saturation can be effective with respect to SEO, but often yield copy that is clumsy and choppy. The artistry of SEO resides in the ability to craft copy that is at once saturated with keywords and effective at stimulating demand or driving action.

As an Internet marketing professional who began my career in writing, it’s refreshing to see a small step away from the highly technical nature of search engine optimization. Though I admire the reminder that Gibbons delivers, it’s important to note that Google doesn’t award style points.