MarketerView » ESPN http://www.marketerview.com A View From World Of Internet Marketing Mon, 07 Dec 2009 20:16:22 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 ESPN.com Joins The Rest Of The Internet, Allows Video Embeds http://www.marketerview.com/2009/08/24/espn-com-joins-the-rest-of-the-internet-allows-video-embeds/ http://www.marketerview.com/2009/08/24/espn-com-joins-the-rest-of-the-internet-allows-video-embeds/#comments Mon, 24 Aug 2009 20:34:17 +0000 Paul http://www.marketerview.com/?p=135 For a site as ground-breaking as ESPN.com, they have been woefully behind in the area of video distribution. There are many reasons why this was a huge missed opportunity for the “World Wide Leader:”

  • #1 – They have, by far, the most video content available in the world of sports
  • #2 – They’re actually really, really good at integrating video into ESPN.com
  • #3 – They’re an advertising juggernaut in a key demographic, and they also rock at integrated marketing

    • Now that ESPN can build a content distribution network by taking their fantastic video content to every blog and social media outpost on the Internet, they will drastically increase the reach of their pre and post-roll advertising. It’s a bonanza for their advertising sales team.

    For kick, we’re testing out the new feature below, with a postcard from Fenway Park in Boston. No word on whether or not you’ll watch an advertisement before reaching the content.

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