MarketerView

For a site as ground-breaking as ESPN.com, they have been woefully behind in the area of video distribution. There are many reasons why this was a huge missed opportunity for the “World Wide Leader:”

Now that ESPN can build a content distribution network by taking their fantastic video content to every blog and social media outpost on the Internet, they will drastically increase the reach of their pre and post-roll advertising. It’s a bonanza for their advertising sales team.

For kick, we’re testing out the new feature below, with a postcard from Fenway Park in Boston. No word on whether or not you’ll watch an advertisement before reaching the content.