MarketerView

The Boston Bruins and their agency, Massachusetts-based Mullen, nailed their integrated marketing campaign, by tying in legitimately funny TV ads with a web-based dashboard.  Perhaps most-notably, they filmed a web-only spot to coincide with the club’s playoff series win over the Montreal Canadiens:

Credit Mullen and the Bruins for using humor and sports in a way that most other clubs won’t. Perhaps, I’m just a sucker for a bear doing The Robot.