MarketerView » Paid Search

GOOG Going Mobile

Paul — Mon, 07 Dec 2009 20:16:20 +0000

Very interesting thoughts on the future of search from Google. Not how the developments are almost entirely focused on location-based and mobile search.

This has huge implications for advertisers; the more Google focuses on these areas, the more local-based and mobile advertising can be introduced and adopted – we’re thinking coupons.

Automakers all over Cash For Clunkers deal

Paul — Fri, 31 Jul 2009 20:09:08 +0000

Cash for Clunkers has been extended by the faux-largess of Congress, according to the New York Times. And, it’s a good thing for online marketers.

Automakers have been all over the program, aggressively promoting the program through custom landing pages and paid search.

Toyota, Mazada, and GM, to name three, have created custom landing pages to capitalize on this project:

http://www.toyota.com/cashforclunkers/

MazdaUSA.com

http://www.gm.com/cash-for-clunkers/

No News On AOL – What Does It Mean?

Paul — Wed, 29 Apr 2009 23:04:39 +0000

Bloomberg was all over the rumor that Time Warner would announced during today’s earnings call that it has a spin-off plan in place for AOL. That didn’t exactly happen, but it looks like Time Warner is indeed moving closer to an AOL spin-off. In fact, they’re buying back Google’s 5% stake in AOL.

But, could a spin-off mean a real challenge to Google, in the form of AOL? Well, AOL now as Tim Armstrong, Google’s former head of North American advertising sales and now CEO at AOL. Clearly, with the timing of his arrival to AOL as CEO, Armstrong is motivated. A spun-off AOL will give Armstrong that much more latitude to clean house and do things his way; presumably, the Google way.

For its part, AOL earnings dropped 23%. Armstrong had better get his broom ready, because he’ll likely need it if AOL is become the world-class advertising and content company that it once was.