From an Online Reputation Management perspective, Yelp may no longer be a potential liability. Even if a small business generates negative reviews or complaints on Yelp, business owners now have a public opportunity to address those concerns. Consumers love a tight response loop and acceptance of feedback, so business owners will now have a classic opportunity to turn negatives into positives. Why is this so powerful? Search engines love Yelp.com’s pages and they typically reside in high search engine results for business name queries.